The visual language is as important for me as the written word, so very early on I partnered with local design act walk.agency, that I was fortunate enough to have join the journey. Little did any of us know what expedition we were embarking on. The first time we sat down and started working on ideas was back in 2019 where I wanted to make an exhibition called “The Queen's Speech”.

The work on that exhibition became the first steps towards the design that is now being fully unfolded in the book and that we will continue to develop for other parts of this ongoing project. I owe walk.agency much of the credit for this book now being a reality and am grateful for having them by my side and for their trust and all the hard work they have put into this vision.

Klaus Matthiesen, Founder of Walk says: 
“The ambition of punching the world order into a new orbit of awareness of sustainable thinking is the sparkle that started our journey together with Martin.
The World Coup is for Walk Agency a project giving air to the ember that hopefully will evolve into a flame of understanding that what we need is not just hope but actual action and new perspectives. But most of all an understanding of our shared responsibility as not 7 billions humans but as one human race.”